Wealth2k and Aviva Strategic Partnership Produces Innovative Retirement Security Solution.
QUINCY, Mass., July 10 /PRNewswire/-- As the first Baby Boomers turn 60 and begin transitioning from savers to recipients of retirement assets, Aviva Life Insurance Company (Aviva) introduces Aviva For Life, an innovative retirement income solution.
Leveraging the synergy created by combining fixed annuities designed to provide guaranteed income streams with others aimed at accumulation, Aviva For Life helps deliver reliable, inflation-adjusted income without investment risk. The strategy is built on the strong guarantees and features of Aviva's portfolio of fixed annuities including immediate, tax-deferred and tax-deferred indexed products.
"The numbers reveal a tremendous need and opportunity," says Kevin McCoy, Aviva Vice President, Agency Marketing. "For starters, there are about 76 million Boomers approaching retirement age, and overall, some $20 trillion in retirement savings are at stake. And, according to a recent industry survey, 76% of Boomers have no plan in place to create reliable retirement income. As we enter this unprecedented distribution era, Aviva For Life addresses the critical challenge of safely converting retirement assets into retirement income that will last a lifetime."
Producers marketing the Aviva For Life strategy receive access to a state-of-the-art web-based retirement income distribution projection at no charge. The system provides personalized Tracking Reports, which demonstrate both minimum guaranteed and example-targeted results over a number of hypothetical scenarios. In addition, Aviva's producers will gain access to a wide-ranging selection of innovative sales and marketing tools including a turnkey seminar marketing program and an educational multimedia presentation designed for consumers. Producers will also receive personalized websites capable of streaming the multimedia presentation over the Internet. "The marketing tools we've designed advance the state-of-the-art in producer marketing capabilities and bring Internet-based marketing strategies to every Aviva producer," adds McCoy. "As a result, consumers will be able to learn about Aviva For Life in ways that maximize convenience without sacrificing the producer's central role."
Aviva developed and is introducing Aviva For Life through its strategic partnership with Wealth2K, Inc., which provides marketing consulting, proprietary programs, technology and multimedia tools to financial services companies. Both Aviva and Wealth2K are founding members of the Retirement Income Industry Association (RIIA), a national organization focused on meeting retirement income challenges.
Aviva Life Insurance Company is a subsidiary of London-based Aviva plc. Aviva plc has roots dating back to 1696 and is one of the 10 largest insurance groups in the world. One of the fastest-growing U.S. life insurers, Aviva Life Insurance Company offers a competitive portfolio of fixed life insurance and annuity products through select independent agents, banks and brokers.
